My professional journey began in television in 2001 as a journalist in broadcast media. In 2008, I made an intuitive shift toward marketing and project management, embracing the challenge of rebranding and managing the oldest local TV studio in Oradea.
In 2014, I took a leap into creative independence by founding Koolt Communications, where I lead marketing and communication projects for brands that drive positive impact. I earned my CAM Level 4 qualification from the Oxford College of Marketing in 2018, became an accredited SOSTAC® planner, and joined the Chartered Institute of Marketing in the UK. In 2024, I reached a lifelong milestone by becoming a Chartered Marketer.
This website is my space to share my passion for marketing, communication, and some of my personal projects. It’s also where I explore ideas that spark my curiosity.
Among these fun side explorations, you’ll find Rainbow Shifter Type, a project that transforms words into colors, and Rainbow Shifter Wallpaper, a mobile app featuring over 7,000 unique, AI-discovered colors designed to turn your screen into a canvas of emotion and inspiration.
Welcome! I hope you’ll find both insight and inspiration here — and maybe even a new favorite color.
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Recent articles
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Augmented Reality (AR): How to Leverage This Trend to Build a Unique Brand Experience
As a forward-thinking entrepreneur or marketing manager, integrating Augmented Reality (AR) into your brand concept can unlock game-changing opportunities. Here’s how to use AR to stand out, engage, and add value. 1. Understand AR and Its ImpactAR overlays digital content onto the real world using smartphones, tablets, or AR glasses. This technology creates immersive, interactive experiences. 2. Read more
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Big Data: Examples and How to Use It
Big Data might sound complicated, but it’s just a fancy way of saying “lots of useful information.” Here’s how companies gather and use Big Data: Examples of Big Data How to Use Big Data Ask Yourself: Big Data isn’t just for big companies—it’s a tool anyone can use to make smarter, faster decisions. Start with Read more
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Leveraging IoT to Build a Future-Ready Brand
The Internet of Things (IoT) is transforming the way businesses connect with their customers and deliver value. Here’s how your brand can make the most of this trend: Questions to ask yourself: IoT is more than a trend—it’s an opportunity to innovate, differentiate, and thrive. How will you use it? Read more
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Automation: A Quick Guide to Transforming Your Business
Why Automation Matters Enhances Customer Experience: Delivers faster, personalized service. Saves Time: Frees you from repetitive tasks. Reduces Costs: Cuts errors and eliminates inefficiencies. Scales Your Business: Handles growth without extra strain. Business Processes You Can Automate Operations Customer Service Employee Management Marketing Processes You Can Automate Lead Generation and Nurturing Customer Retention Social Media Advertising How to Get Read more
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Your Brand Concept and the Influence of Gen Z
In today’s rapidly evolving marketplace, understanding global trends is crucial. It is also important to understand consumer behaviors. These factors are essential for building a brand that endures. As businesses navigate the post-2020 landscape, several key factors have emerged that are reshaping industries and consumer expectations. This small guide explores these dynamics and offers insights Read more
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A Personal Invitation to My Masterclass on Udemy
Hello, fellow change-makers! I’m excited to share something special with you today. I’ve launched a masterclass titled „The 8C Framework: Build a Brand That Matters,” and it’s available on Udemy since 2020. Quite nice reviews. This course is close to my heart, and I believe it can make a significant difference for entrepreneurs, political leaders, and marketing Read more
Rainbow Shifter Type
This is such a fun project I launched with my colleague, Horațiu Tănescu. It’s so simple: you just type and you find out the secret colors hidden in your name, your favorite words, and even inspiring phrases.
Rainbow Shifter Wallpaper – LAUNCHING SOON!
We’re now preparing to launch Rainbow Shifter Wallpaper, the next evolution in the Rainbow Shifter experience. With over 7,000 unique, AI-discovered colors you won’t find anywhere else, the app transforms your screen into a curated canvas of rare hues with poetic names. You’ll love them! Explore color like never before, save your favorites, set them instantly as wallpapers, and access full color data including HEX, RGB, and CMYK.
OANA MUDURA 