Video course · The concept that precedes execution
ConceptforyourBrand
How to arrive at the central concept of a brand — the idea that orders everything, from visual identity to tone and communication. A course on the discipline of thinking before producing.
The course manifesto
The concept is the idea that orders everything. Before the logo, the colors and the campaigns, there is a way of thinking — an angle from which the brand becomes inevitable. In this course we learn how that concept is built: how we find it, how we test it, and how we turn it into a living system of communication.