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Journal

Essays

A collection of ideas, observations and lessons from strategy, business and the ongoing process of building brands that deserve to exist.

Article6 min

The Economy of Trust

Trust is not a feeling. It is an infrastructure. On how reputational capital is built inside an attention economy.

Note4 min

Silence as Strategy

The strongest brands do not speak louder. They speak more rarely and more precisely.

Manifesto3 min

Strategy Should Be Practiced

I have never advised something I have not built myself. Strategy should be practiced, not only advised.