Two video series on building brands that deserve to exist — from concept to coherence.
Video course · The fundamentals of a memorable brand
Building a Memorable Brand
A video series on building brands that stay in memory: from positioning and purpose to the architecture of meaning and the coherence of decisions. A practical course for founders, leaders and teams who want to build brands with authority.
Video course · The concept that precedes execution
Concept for your Brand
How to arrive at the central concept of a brand — the idea that orders everything, from visual identity to tone and communication. A course on the discipline of thinking before producing.
O serie de dialoguri despre marketing, tendințe și povești de succes. Interviuri esențiale pentru liderii care vor să înțeleagă mecanismele invizibile ale succesului pe termen lung.